Strike

Background 👉 Strike.money is a SaaS startup, offering a comprehensive stock analysis tool. Their platform helps users conduct fundamental and technical analysis and provides various option buying formulas and strategies. The primary aim is to support individuals in making informed investment decisions.

Objectives 👉 The main objectives of the SEO campaign were:
- To increase organic traffic to the Strike.money website.
- To convert visitors into account sign-ups.

Challenges 👉 Before the SEO campaign, Strike.money was struggling to gain visibility in a highly competitive niche. The website had low traffic, and the conversion rates for free account sign-ups were low. Few of the Specific Challenges:
- High Competition: Competing against well-established websites like Investopedia, large financial institutions, and heavily funded startups.
- YMYL Compliance: Operating in the finance niche, which falls under Your Money or Your Life (YMYL) categories, required strict adherence to Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines.
- Regulatory Constraints: Navigating the regulations and compliance requirements in the finance sector.

Research and Analysis 👉 We conducted thorough research to understand the SEO landscape, using tools like Google Analytics, SEMrush, and Ahrefs. This included competitor analysis and keyword research tailored to the finance sector.

SEO Strategy 👉 We adopted Korey’s famous topical authority strategy to build the website’s authority by publishing semantically related topics. The plan included:
1. On-Page SEO:
- Optimized content for relevant keywords.
- Improved meta tags, headers, and internal linking.
- Ensured all images were optimized for fast loading speeds.
2. Technical SEO:
- Enhanced site speed and mobile responsiveness.
- Fixed crawl errors and ensured proper use of XML sitemap and robots.txt files.
3. Off-Page SEO:
- Developed a link-building strategy targeting high-authority finance and investment websites.
- Integrated social media to boost content visibility.
4. Content Strategy:
- Created an in-depth topical map divided into four categories: Fundamental Analysis, Technical Analysis, Stock Market Guide, and Option Trading.
- Each category contained 200+ topics with detailed content briefs based on keyword and entity research.
- Published high-quality, authoritative content regularly.

Execution 👉 The strategy was implemented in a phased manner over six months. We started with creating and publishing content according to the topical map, followed by on-page and technical SEO enhancements. Off-page SEO efforts were ramped up simultaneously to build backlinks and improve domain authority.

Tools and Technologies 👉 We utilized a combination of tools and technologies, including:
- Google Analytics and Google Search Console for tracking and analysis.
- SEMrush and Ahrefs for keyword research and competitor analysis.
- CMS platforms for content management and publication.

Results 👉 The campaign yielded significant results:
- Organic traffic increased from 14,000 clicks to 294,000 clicks, marking a 2000% increase in organic clicks within six months.
- Daily organic sign-ups increased to 40-60, significantly boosting the conversion rate.

Success Factors 👉 The key factors contributing to the success of the SEO campaign were:
- Effective use of topical authority strategy to build content relevance and authority.
- Consistent publication of high-quality, semantically related content.
- Strong on-page and technical SEO practices.
- Robust link-building efforts to improve domain authority

Lessons Learned 👉 - The importance of adhering to E-A-T guidelines in YMYL sectors.
- The effectiveness of a well-structured topical map in improving organic rankings and traffic.
- The need for continuous monitoring and adjustments to stay ahead of competitors.