GT Aesthetic

Background 👉 GTAesthetic is a local aesthetics clinic website offering a range of treatments, including microneedling, Botox, Bodytite, and RF Therapy.

Objectives 👉 The primary objectives of the SEO campaign for GTAesthetic.com are:
- To significantly increase organic traffic to the website.
- To enhance user engagement and increase conversion rates, focusing particularly on bookings for treatments and consultations.
- To optimize local SEO to attract clients within the geographical service area

Challenges 👉 Before the SEO campaign, GTAesthetic.com had moderate online visibility and struggled to attract substantial organic traffic. The website faced challenges in ranking for highly competitive keywords related to aesthetic treatments and beauty services.
- Competing against well-established beauty clinics and aesthetic service providers.
- Ensuring users find relevant information quickly and efficiently, given the diverse range of treatments offered.
- Targeting local clients effectively through local SEO strategies

SEO Strategy 👉 We conducted comprehensive research to understand the SEO landscape for aesthetic services. This involved using tools like Google Analytics, SEMrush, and Ahrefs for competitor analysis, keyword research, and content gap identification. Key strategies included:
1. Local SEO Optimization: Focused on improving local SEO by optimizing Google My Business profile, Bing business profile, creating local citations, and targeting local keywords.
2. Keyword Research: Identified low-competition, high-intent local keywords to attract the target audience within the service area.
3. Content Creation: Developed content outlines based on the identified keywords to address the specific needs and queries of the local audience.

Execution 👉 The SEO strategy was executed over a period of six months, beginning with content optimization followed by technical and off-page SEO enhancements. Regular content updates and the introduction of new, relevant blog posts and treatment pages were scheduled to maintain and grow organic traffic.
1. Content Optimization: Enhanced the content quality across all treatment pages, ensuring they are keyword-rich, informative, and engaging.
2. Technical SEO Improvements: Addressed technical SEO issues, such as improving page load speed (now around 4.46 seconds), implementing HTML compression, and optimizing JavaScript execution time, converting images into nextgen format.
3. User Experience Improvements: Enhanced site navigation and mobile responsiveness to improve the overall user experience, making it easier for users to find and book treatments.
4. Local SEO Initiatives: Created and optimized local citations, improved the Google My Business profile, and targeted local keywords like “Medspa in Greentree” to attract local clients.

Results 👉 The SEO campaign yielded impressive results:
Organic Traffic Increase: The organic traffic to GTAesthetic.com increased from 13 to 420 clicks, marking a 3123% increase in organic clicks within six months.
Improved Domain Authority: The site’s domain authority improved significantly, from DA 3 to DA 29 leading to higher rankings for competitive aesthetic treatment-related keywords.
Local SEO Success: Increased visibility in local search results, leading to higher foot traffic from local clients and more local engagement on the Google My Business profile